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PRIVACY POLICY

Last updated: April 23, 2026

INTRODUCTION

This privacy notice for SweatScore (“Company,” “we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at https://sweatscore.com
  • Download and use our mobile application, SweatScore
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at hello@sweatscore.com.

SUMMARY OF KEY POINTS
  • We collect personal information that you provide to us, such as name, email, and fitness data.
  • We do not process sensitive personal information. Video content may incidentally capture facial or body images but is used only to deliver the video feature, not for biometric identification.
  • We may receive data from third-party sources such as public databases, marketing partners, and social platforms.
  • We process information to operate, improve, and personalise our Services, communicate with you, comply with law, and ensure security.
  • We may share data with vendors, analytics services, cloud providers, and other partners.
  • We use industry-standard security protocols, but no system is 100% secure.
  • You have privacy rights depending on your location, including access, correction, and deletion.

Want to learn more? Read the full notice below.

TABLE OF CONTENTS
  1. What Information Do We Collect?
  2. How Do We Process Your Information?
  3. What Legal Bases Do We Rely On?
  4. When and With Whom Do We Share Your Information?
  5. Third-Party Websites
  6. Cookies and Tracking Technologies
  7. Social Logins
  8. International Data Transfers
  9. Data Retention
  10. Data Security
  11. Information from Minors
  12. Your Privacy Rights
  13. Do-Not-Track Features
  14. California Privacy Rights
  15. Virginia Privacy Rights
  16. Updates to This Notice
  17. Contact Information
  18. Data Review, Updates, and Deletion
  19. UK and EU Privacy Rights (UK GDPR / GDPR)
  20. User-Generated Content and Video
1. WHAT INFORMATION DO WE COLLECT?

Personal Information Provided by You. We collect information you provide when signing up, using features, or contacting us. This may include:

  • Name
  • Email address
  • Date of birth
  • Step count and active minutes data (via Apple Health / Google Fit sync)
  • App usage data

Sensitive Information. We do not process sensitive personal data such as health diagnoses or biometric identifiers. Video content created through the app (including duet recordings) may incidentally capture facial or body images. This content is processed solely to deliver the video feature and is not used for biometric identification or profiling purposes.

Device Information. We may automatically collect:

  • IP address
  • Device type
  • OS and browser version
  • Time zone and language

Usage Data. Includes app interactions, leaderboard activity, clicks, and in-app behaviour.

Location Data. Approximate location is inferred from IP address; we do not track precise location.

2. HOW DO WE PROCESS YOUR INFORMATION?

We use personal information to:

  • Create and manage your account
  • Sync movement data and calculate points
  • Deliver leaderboard, challenge, and reward features
  • Communicate updates and promotional content (if opted-in)
  • Monitor app performance and detect bugs or misuse
  • Comply with legal obligations
3. WHAT LEGAL BASES DO WE RELY ON?

We rely on the following bases:

  • Consent (e.g., for marketing communications)
  • Contractual necessity (e.g., to deliver features you signed up for)
  • Legal obligations
  • Legitimate interests (e.g., product improvement)
4. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?

We may share your information with:

  • Cloud hosting providers (e.g., AWS)
  • Analytics platforms (e.g., Google Analytics)
  • Marketing tools (e.g., email campaign platforms)
  • Community management tools

We do not sell your personal information.

5. THIRD-PARTY WEBSITES

We are not responsible for the privacy practices of third-party websites or services linked through our app.

6. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies or tracking pixels on our website or emails to understand usage patterns and improve experiences.

7. INTERNATIONAL DATA TRANSFERS

Your data may be stored or processed in countries outside your own. We implement safeguards as required by applicable laws.

8. DATA RETENTION

We keep your data as long as your account is active, or for up to 3 years following account inactivity or deletion, unless a longer period is required by law. You may request deletion at any time by contacting hello@sweatscore.com.

9. DATA SECURITY

We follow industry standards to protect your information, including encryption, access controls, and monitoring. No system is 100% secure.

10. INFORMATION FROM MINORS

SweatScore is not intended for users under 18. We do not knowingly collect data from minors.

11. YOUR PRIVACY RIGHTS

Depending on your location, you may:

  • Request access to your data
  • Correct or update your info
  • Delete your account
  • Opt out of marketing messages

To exercise these rights, email hello@sweatscore.com. We will respond within 30 days.

12. DO-NOT-TRACK FEATURES

We do not currently respond to browser Do-Not-Track signals.

13. CALIFORNIA PRIVACY RIGHTS

California residents may request access, deletion, or information about how their data is used. Email hello@sweatscore.com to exercise these rights.

14. VIRGINIA PRIVACY RIGHTS

Virginia residents may have specific rights under the CDPA. Email hello@sweatscore.com to submit a request.

15. DATA REVIEW, UPDATES, AND DELETION

To review or delete your data, please contact us at hello@sweatscore.com. We will respond in accordance with applicable laws.

16. UK AND EU PRIVACY RIGHTS (UK GDPR / GDPR)

SweatScore Ltd is the data controller responsible for your personal information.

If you are located in the United Kingdom or the European Economic Area (EEA), you have the following rights under UK GDPR / GDPR:

  • Request access to your personal data (a ‘Subject Access Request’)
  • Request correction of inaccurate or incomplete data
  • Request erasure of your data (‘right to be forgotten’)
  • Object to or restrict how we process your data
  • Request a portable copy of your data in a structured, machine-readable format
  • Withdraw consent at any time where processing is based on your consent

To exercise any of these rights, contact us at hello@sweatscore.com. We will respond within 30 days as required by law.

Complaints. If you are based in the UK and are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

  • Website: ico.org.uk
  • Phone: 0303 123 1113

If you are based in the EEA, you may contact your local data protection authority.

Data Controller:

SweatScore Ltd

hello@sweatscore.com

https://sweatscore.com

17. USER-GENERATED CONTENT AND VIDEO

SweatScore includes features that allow you to record, share, and download video content, including duet workouts. When you use these features, we process the following:

  • Video recordings you create within the app
  • Duet recordings combining your content with our instructors
  • Any captions, usernames, or profile information associated with that content

How We Use Video Content

Video content is processed to deliver the recording and duet features, display content to other users within the app, and where you have consented, for promotional purposes related to SweatScore. The lawful bases for this processing are consent (you actively choose to record and share) and contractual necessity (it is a core feature of the service you signed up for).

Visibility

Content you share within the app may be visible to other SweatScore users. 

Retention of Video Content

Video content is retained for as long as your account is active. When you delete a video, it is removed from the app. When you delete your account, all associated video content is deleted in accordance with our data retention policy.

Downloaded Content

You may download videos for personal use. Once downloaded, content is outside SweatScore’s control and responsibility. We are not liable for how downloaded content is used, shared, or distributed outside the app. You remain responsible for ensuring any use of downloaded content respects the rights and privacy of individuals featured in it.

Biometric Data

Video content may incidentally capture facial or body images. We do not use video content for biometric identification, facial recognition, or profiling. It is processed solely to deliver the video and duet features.

18. UPDATES TO THIS NOTICE

We may update this notice from time to time. The new version will be effective upon posting with a revised date.

19. CONTACT INFORMATION

Email: hello@sweatscore.com

Website: https://sweatscore.com